2. Star Wars: The Force Awakens (2015)
That’s how many times the trailer for Star Wars The Force Awakens has been viewed on youtube. As the prequels ended up being received lukewarmly by fans, they also left a bad taste in many mouths. True, Revenge of the Sith ended on a higher note the the previous two films but for a long time it looked as if it may be the last Star Wars film ever to grace theater screens. Sure, George Lucas would come out in the news and tease fanboys that he had ideas to make another movie or two someday in hopes we may get more Star Wars films, but did fans really want Lucas at the helm again? Would that really be a good idea? Thoughts of further sequels were held in trepidation and baited breath for many years after Episode III.
Until the house of mouse stepped in and bought the Star Wars property back in 2012 with promises of continued films to come in the years ahead. George Lucas free. And the first film in the pipe would be the long awaited Episode VII. With the possibility of Luke, Han, and Leia all coming back. It was too good to be true.
Anticipation was running rampant for the new film. Fans devoured even the smallest spoilers the instant they hit the internet. Rumors swirled everywhere. Would this new film be Star Wars like everyone remembered? Or more of the Star Wars we were just given?
The trailer wasn’t even supposed to be. The Force Awakens was still a full year away at this point and many Disney execs thought it was too soon to show any footage from the movie. But on a whim the trailer was cut and released by surprise onto the unsuspecting internet, nearly breaking it. For the first time fans saw that the Force was not only awake, it was back with a vengeance.
Which is amazing because the trailer really doesn’t show much. But what secrets it does give away are all great and pose a lot of speculation about the new movie. First of which is we get to see a black stormtrooper as one of our main heroes? A too cute soccer ball droid? New stormtroopers? A young Lukesque female as the lead? Is that really Tatoonie? X-wings! A new Sith holding a new claymore like lighstaber? And the money shot, The Millennium Falcon, just as we remember, hot dogging above the desert tangling with a pair of TIE fighters to the crescendo of the Star Wars theme!
You could argue that the superior trailer very well could be the 2nd Force Awakens trailer. After all it does hold a Guinness world record for most Youtube views in a day at 30 million. But the first trailer is the one that really set the internet on fire by providing our first real look at the new movie and helped build anticipation even higher for the 2nd trailer to hit even higher notes.
It was just enough new combined with iconic images of the old that make this trailer one of the most effective ever produced. It helped push Star Wars hype to levels never seen before. And isn’t that the #1 goal of a trailer in the first place?
FUN FACT: After being released the 2nd teaser trailer reached more than 20 million views on YouTube in less than 24 hours.